Coke The Happiest Thank You

Every day, there are people who make our lives happier. Never does a day go by that we don’t thank them, yet we don’t even know their name. Coca-Cola believes that it is time for us to know them better. On Friday September 12, 2014, Coca-Cola surprised the world with the heartwarming, eye-opening video “The Happiest Thank You”. It documented the real reactions of people, who are usually called by generic names like “Ate,” “Kuya,” “Totoy” and “Boss” and they were treated with an unexpected token of gratitude, as people finally thanked them by their real names and were given a Coke bottle with their name printed on it. Indeed, “The Happiest Thank You” has given a deeper and more significant meaning to its much-acclaimed “Share A Coke” campaign. It hopes to inspire each and every one of us to start showing our appreciation in a more personal way. Even the people we’re always with, like our officemates and friends, would surely smile when we thank them personally.

After all, the thank you that makes us happiest is the one with our name.

Film

Case Study Video


Awards & Recognitions:
3M+ hits in less than 3 days
Top 1 on YouTube Philippines Ad Leaderboards
2015 Bronze Kidlat for Non-Alcoholic Beverages
2015 Kidlat Finalist for Corporate Image
#9 in Global 50 for BrainJuicer FeelMore50
2015 Tambuli Finalist for Insights & Strategic Thinking Category and Digital Category
Credits:
Agency: McCann Worldgroup Philippines
Client: Coca-Cola Philippines