M&M's Messengers of Love

With M&Ms Messengers of Love, we helped reserved Asian lovers express their feelings more creatively through a chatbot. Lovers simply answered a few questions and received personalized gifts in the form of artworks, songs, and poems. This campaign ran for 2 consecutive Valentine's season (2018-2019) for the Philippines, Malaysia and Vietnam.

M&M's Messengers of Love
M&M's Messengers of Love

Mechanics Video

Case Study Video