Rexona 'Chambastrology'

Problem: Deodorant is irrelevant during the lockdown because people care less about their hygiene at home.

Solution: Rexona Chambastrology A humorous social media campaign for Rexona to create relevance for deodorant during the lockdown in Manila. We created fake astrological readings that got people to tease and tag their friends.

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Credits:
Creative Director: Lizther Ann Castaneda
Associate Creative Director/Copywriter: Frances Lim Cabatuando
Art Director: Choi Co
Account Director: Kaye Sordan
Senior Account Manager: Dorcas Torres
Strategic Planner: El Kawsek